Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.
Do you think good stories are only found in books and movies? Not at all. Stories are everywhere if you think about it. Even a regular morning commute can sometimes turn into a story of its own!
Now when it comes to business, an original and truthful story can add a new facet to your brand, make it more approachable for the audience, and inspire your customers.
When buyers choose a product, they feel more comfortable if they can consult with a real person. This is the main advantage of a physical store. When it comes to online shopping, the remote consulting is achieved mostly through the phone, email or live chat. The latter is gradually becoming one of the most effective and widely used methods of online communication. Reportedly, 63% of buyers admit that they are more inclined to check out a website if it has a live chat through which they can contact a brand representative.
It’s all about useful and engaging content these days. So if you’re interested in the effective content marketing, you have plenty of options to choose from: blogs (photo blogs, video blogs, and microblogs), updates on social networks, webinars, videos on YouTube, live streaming, and more. To this variety, you can also add podcasts as they are rapidly gaining in popularity. Reportedly, 44% of the U.S. population have listened to podcasts at least once. This is a huge audience if you think about it!
Finally, the wedding hall is booked, the festive menu is approved, the groom’s suit and the bride’s dress are waiting for their glory hour in the wardrobe, and all the wedding arrangements are in place. Phew! Is anything missing? Actually yes… What about a wedding website? More couples come to realize that a personalized wedding site is more than just a homage to fashion. It can make your life easier when the wedding preparations are on and remind you of your Big Day for years to come!
It won’t be an exaggeration to say that the first thing we think about when we want to watch a video online is YouTube. It is the most popular video-sharing platform in the world and the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.
