Guides

Brenda Peterson
Brenda Peterson

How to Get Targeted Followers on Instagram: Quality VS. Quantity

It is widely known that Instagram is a powerful tool that can help you get publicity and give a considerable boost to your business, no matter if it is product-based or content-based. Whether your goal is to promote a newly released product or drive traffic to your website, Instagram should be your primary focus when it comes to increasing your audience engagement and getting yourself in front of more people who might eventually become your actual customers. Why? Because Instagram is visited by over 800 million active users monthly.

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Brenda Peterson
Brenda Peterson

What Is an API? A Complex Notion in Simple Words

If you deal with web development or internet marketing, you are most likely aware of what the abbreviation “API” stands for. Or at least you must have heard of the term at some point and know what’s behind it. For those who are new to programming, we’ll try to explain what an API is in the simplest terms possible.

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Brenda Peterson
Brenda Peterson

How to Use SlideShare for Marketing: A Beginner’s Guide

Think your content marketing covers all popular web resources? Then you will be surprised to know there’s one more you’ve probably missed out on. It’s SlideShare – the most popular service for creating, sharing, and promoting presentations online.

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Brenda Peterson
Brenda Peterson

The Psychology of Color: How to Increase Website Conversions Through Web Design

Why do you prefer one color to another? Why does red mean “stop,” while green stands for “go”? Why does an optimist see things through rose-tinted spectacles, and a pessimist feels blue?

On the one hand, the way we perceive colors depends on the physiology of our eyes and nervous system, as well as personal life experiences and the environment.

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Brenda Peterson
Brenda Peterson

Top 6 Link Building Strategies to Grow Your Website Authority and Improve SEO

Being one of the essential factors influencing SEO (search engine optimization), link building is a laborious and time-consuming process of placing your links on other websites.

In our previous post, What Is Link Building? The Basics Every Website Owner Must Know, we have already scratched the surface of this complex topic by figuring out why backlink building is so important and what factors determine its success.

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Brenda Peterson
Brenda Peterson

What Is Link Building? The Basics Every Website Owner Must Know

Being the essential SEO technique, link building plays a vital role in achieving high ranking positions on search engines like Google. In plain terms, link building is a process of acquiring links leading from other websites to yours. That is, the more web pages out there refer to your site, the better it is for your visibility and credibility on the internet.

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